### PROJECT ### PURPOSE _What is the job?_ ### IMPACT _What is the biggest difference will this make to yourself and others?_ ### IDEAL OUTCOME _What does the completed job look like?_ ### CONSEQUENCES #### WORST-CASE _What's at risk if this job is not done? #### BEST-CASE _What's possible if this job is done? ### SUCCESS CRITERIA _What specific results must be true for this job to be a success (5-8) - 3-5 in number ### POTENTIAL WHOS _Who (all) can help you do the job well? ### VALUE ADD _Besides money, in what ways Whos get enriched by associating with you?_